tactics
Don’t give up the fight digital activism in times of COVID 19
“Physical distancing doesn’t have to mean social distancing. Communities are more important than ever and physical distancing should mean getting socially actually closer.” This SOGI blog shares creative ideas and tactics including crowdfunding, flashmobs...
Beautiful Rising
Beautiful Rising harnesses the insights of changemakers worldwide to help make our movements more strategic, creative and effective. Beautiful Rising is written by and for frontline activists — particularly youth, women, indigenous peoples, and others who face...
Big Data Visualization: Review of the 20 Best Tools
How do I get a clean and engaging visualization for all my data? Will it be time consuming? Am I going to spend months preparing everything? Here’s the deal: There are tools that help you visualize all your data in minutes. They are already out there. All you need to...
This month’s featured tactic…
We love the New Tactics for Human Rights website, especially their catalogue of innovative tactics that includes case studies of each tactic. This month’s featured tactic is building public and media awareness to change the minimum wage and policy for...
Bird-dogging
Bird-dogging has nothing to do with animals and everything to do with grassroots power in action! To bird-dog is to “observe, follow, monitor and/or seek out with persistent attention.” Basically, you show up at the candidates’ events, ask them to commit and ask them...
Empowering Women in Political Participation and Leadership
This month’s New Tactics conversation seeks to uncover the tools, tactics and resources used by individuals and organisations to empower women to overcome the obstacles preventing them from political equity and equality. The conversation has four threads: Introduction...
Public health advocacy: 10 pieces of advice
Together, these tips focus on the importance of preserving public confidence in the evidence base underscoring public policy; being clear and concrete about the policy reforms you support; emphasising the values on which policy is based; understanding the structure,...
Blueprint for revolution
In Blueprint for Revolution, Srdja Popovic outlines his philosophy for implementing peaceful world change and provides a model for activists everywhere through stories of his own experience toppling dictatorships (peacefully) and of smaller examples of social change...
Top 10 sustainability campaigns of 2014
The Guardian showcases 10 great campaigns from 2014, including 350.org’s divestment campaign, the People’s Climate March, the inspiring Pacific Climate Warriors blockade of Newcastle’s coal port and Greenpeace’s campaign to end Lego’s...
When NOT to march (or rally)
Too often we use marches and rallies in place of any other public action to put pressure on decision-makers and build support for our campaign. They’re good for partying or as a mass mobilisation after grassroots support is built — but there are many more effective...
Strategy toolkit | New Tactics in Human Rights
This Strategy Toolkit is a collection of resources and tools for building strategic thinking and tactical innovation. New Tactics in Human Rights have organised the material using the 5 Steps to Strategic Effectiveness Method. The toolkit has been developed primarily...
The tactic star: A tool for planning and evaluating tactics
Choosing or inventing a successful tactic often involves some intuition and guesswork — and always risk. But the more we study our contexts, the better we become at judging when to pull which punches. Projecting and measuring success is complex, but we should not let...
The mobilisation integration toolkit
Tools and tactics being used by Greenpeace to develop successful mobilisation strategies and people-powered campaigns.
New Tactics in Human Rights
Learn new ways to reach your human rights goals. Connect with other human rights defenders. Learn about strategy. Read about New Tactics in Human Rights.
What’s really behind Obama’s ground game?
The “New Organizers” have succeeded in building what many netroots-oriented campaigners have been dreaming about for a decade. Other recent attempts have failed because they were either so “top-down” and/or poorly-managed that they choked...
Learning from Obama: Lessons for online communicators
A six part series examining aspects of the Obama election campaign, with particular focus on online communications. Barack Obama declared his candidacy in 2007, not in 1991, and his two-year campaign for the White House could rely on the internet to an unprecedented...
Inspiring article about the Bulgarian environment movement
Efforts to contain the rallies proved futile. The next day, the number of protesters had doubled. Bulgaria’s Prime Minister, Boyko Borisov, at first stood firm, insisting that nothing could stop investment in winter tourism.
How to make trouble and influence people
This book reveals Australia’s radical past through more than 500 tales of Indigenous resistance, convict revolts and escapes, picket line hijinks, student occupations, creative direct action, street art, media pranks, urban interventions, squatting, blockades, banner...