Learning from Obama: Lessons for online communicators

A six part series examining aspects of the Obama election campaign, with particular focus on online communications.

Barack Obama declared his candidacy in 2007, not in 1991, and his two-year campaign for the White House could rely on the internet to an unprecedented extent for its core functions. His staff would employ a combination of both new and proven online technologies to organize volunteers, to find new supporters and put them to work, to turn out voters on election day and (of course) to raise unprecedented amounts of money — all contributing to a crucial edge in the primary and general elections.