How to plan a campaign

Seasoned transport campaigner Christine Laurence developed this 19 page manual to integrate the suite of practical campaign planning tools she collected and developed. Christine’s report of her Churchill Scholarship is one of our more popular downloads.

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story based strategy

The Center for Story-based Strategy (formerly smartMeme) helps organizations update their storytelling skills to compete in the contemporary media context dominated by viral brands, sophisticated public relations and 24 hour news cycles. The results are creative...

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Center for theory of change

A theory of change is an innovative tool to design and evaluate social change initiatives. The Center for Theory of Change is a non-profit organization established to promote quality standards and best practice for the development and implementation of Theory of...

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Basic strategy grid

An adapted version of the Midwest Academy’s community organising grid, this simple table provides one way of developing and integrating key pieces of a strategy in a logical sequence.

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Vision gallery

Stretches people’s imaginations in envision and articulate the kind of society they would like to create, going beyond vague values to specific features.

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