communication
How We Make Change is Changing: Open Source Campaigns for the 21st Century
During the Obama presidential campaigns, a lot of attention was paid to how data fuelled the strategy. Twitter was described as central to the Egyptian revolution and Arab Spring. But social movements not only take advantage of new technological tools, the process of...
Harnessing the Power of Narrative for Social Change
There are many different ways to win the Battle of the Story whether it’s by re-framing the issue, amplifying previously unheard voices, or offering new solutions. The story-based strategy approach offers a flexible methodology for campaign or community stakeholders...
The Best Nonprofit Digital Campaigns Collection
A resource of some of the most creative, innovative, and effective nonprofit digital campaigns we’ve seen recently. Browse the categories below to learn more about the campaigns: their missions, methods, and the impact they’ve made.
Public health advocacy: 10 pieces of advice
Together, these tips focus on the importance of preserving public confidence in the evidence base underscoring public policy; being clear and concrete about the policy reforms you support; emphasising the values on which policy is based; understanding the structure,...
Is online increasing the number of people engaged in campaigns?
Campaigns for good purposes must utilise the communications media of the time but it has become a pervasive, default assumption that more engagement or mobilisation is automatically a good thing, and that means the more online, the better.
George Lakoff: ‘Conservatives don’t follow the polls, they want to change them … Liberals do everything wrong’
“It is, plainly, the longstanding failure to protect nature that powers Lakoff’s exasperation with liberals. “They don’t understand their own moral system or the other guy’s, they don’t know what’s at stake, they don’t...
Why opinion polls may not matter as much as you think on climate change. Or much else besides
Winston Churchill said: “There is no such thing as public opinion. There is only published opinion”. Any opinion poll, or a report of a poll, is not a reality of raw public opinion but a processed, manufactured product. The polling process, the publication...
The Progressive Exchange
The Progressive Exchange is an online community that was started in 2004 by M+R Strategic Services’ eCampaigns division as a way to share information among people doing online organizing, advocacy, marketing and fundraising on behalf of the public...
The email newsletter is dead
Don’t panic yet. We may have a chance. There are some simple things you can do to restore health to your email communications with supporters. The good news is that if you do these simple things,
The Citizens Handbook: Practical assistance for those who want to make a difference
An excellent and extensive collection of resources on: planning and acting; getting noticed; evaluating; getting and keeping people; leading; meeting and deciding; facilitating; fundraising; group structure; door-knocking; conflict resolution; listening...
Social media strategies for advocacy and targeted communications
Tim Norton’s digital campaigning guidebook for using social media in advocacy and communication strategies.
Sending the protest message
Brian Martin and J0rgen Johansen ask: what makes a protest action effective? Heads of government are coming to town. Let’s organise a protest! We’ll have a massive rally and march. Those who want to can blockade the venue. We’ll make our concerns...
Readings on activism and campaigning
A great reading list crowdsourced by the members of the e-Campaigning Forum and research into UK community activism and organising. The list focuses on campaigning and advocacy, values and frames, communication, online activism, community organising, networks, social...
Periodic table of visualisation methods
The systematic use of complementary visual representations in the analysis, development, formulation, communication and implementation of strategies.
Kumu
Kumu is a powerful cloud-based visualization platform for mapping systems and better understanding relationships.
It goes against our nature but the Left has to start asserting its values
The progressive attempt to appeal to self-interest has been a catastrophe. Empathy, not expediency, must drive our campaigns… by George Monbiot
How to not suck online
18 tips, tricks and resources for online marketing, design and advertising campaigns (… and our campaigns too!)
Gliffy.com
A great online widget for creating attractive graphics. A quick way to present elements of strategy visually (critical path, power map, etc).