During the Obama presidential campaigns, a lot of attention was paid to how data fuelled the strategy. Twitter was described as central to the Egyptian revolution and Arab Spring. But social movements not only take advantage of new technological tools, the process of social change mirrors advances in technology… In recent years, a different model is emerging. One that isn’t remarkable just for how it integrates both social media and off-line organizing but by how it incorporates the principles and practice of open-source technology into organizing and campaign work.
How We Make Change is Changing: Open Source Campaigns for the 21st Century
- Resource Type: Link
- Tags: case study, communication, digital campaigning, strategy