communication
‘Beautiful Trouble: A toolbox for revolution’
‘Beautiful Trouble’ lays out the core tactics, principles and theoretical concepts that drive creative activism, providing analytical tools for changemakers to learn from their own successes and failures.
Anatomy of a Modern Campaign
“So lets kick the door down on the secrecy and see how a modern campaign actually runs – the research involved, the technology, the analysis, the logistics of the ground game and the capabilities that get brought to the table when all of these things become...
How to write a letter to a politician
Sitting down and writing an original letter to a politician isn’t as convenient as sending a form letter or email composed by someone else, but it is much more effective and much more likely to receive a personalised response.
A sometimes provocative guide on story-based strategy
If you’re trying to influence, persuade, or convince others to believe in your message, you’ll want to read this book. This storytelling manifesto is designed to provoke, inspire, and get you thinking in a more expansive manner. In the process, you’ll learn to see the...
How to plan highly effective campaigns
Many people are active organising campaign to achieve social change. But why do some succeed quick while others languish for years? Chris Rose provides tips and examples on how to plan an effective campaign strategy and what needs to be considered.
10 tactics for turning information into action (remixed)
10 Tactics Remixed curates snapshots of information-activism since 2009, featuring stories, debate and analysis about how groups and individuals are (re)claiming citizenship from the ground up.
Community organizing and strategic communications
The SPIN Academy offers a broad range of resources to grow the communications capacity of your organization. We provide these online resources free of charge to introduce you to the basics of strategic communications.
Smart Chart communication strategy tool
The Interactive Smart Chart is based on the Spitfire Strategies Smart Chart 3.0 – a planning tool that helps nonprofits make smart choices and develop high-impact communications strategies. This online version of the Smart Chart offers an interactive approach to the...
story based strategy
The Center for Story-based Strategy (formerly smartMeme) helps organizations update their storytelling skills to compete in the contemporary media context dominated by viral brands, sophisticated public relations and 24 hour news cycles. The results are creative...
Media toolkit > the essentials for keeping our issues hip, hot and happening
Generating media on our issues is one of the most effective tools activists have for informing members of Congress and members of our community about important issues around hunger and poverty.
Z magazine
A huge website updated many times daily featuring articles and links about various global issues with well-known contributors from all over the world.
Tools for Organisers
Resources to build a strong, cohesive organization with a clear sense of its mission and an ability to focus its energies efficiently and creatively.
Sierra Club Training Academy
Would you like to become a more effective advocate on an issue? Ever wondered about the best way to organize a campaign? Would you like to increase your communication skills? If so there is a great resource available to you: The Sierra Club Grassroots Organizing...
Strategic questioning: An approach to creating personal and social change
Strategic questioning is the skill of asking the questions that will make a difference. It is a powerful tool for personal and social change. It is a tool for giving service to any issue … as it helps people discover their own strategies and ideas for...
Centre for Community Change
The Centre is helping low-income people, especially people of colour build effective organisations through which they can change their communities for the better. Contains tips on organisational development, dealing with media and leadership.
Tactical technology collective
Tactical Tech is an organisation dedicated to the use of information in activism. Browse all our toolkits and guides, watch our films, find out about our trainings and events, read the latest news and learn more about our work.
Resources for activists and organizers
Joshua Kahn Russell’s great resource collection of learning resources, including some from the Energy Action Coalition and Rainforest Action Network.
Campaign Strategy [Chris Rose]
Exploring ideas for structure and strategy applicable to most campaigns. Managed by Chris Rose, author of ‘How to Win Campaigns’.