digital campaigning
Organizing Toolbox: New Organizing Institute
Welcome! Whether you’re here to develop your own skills or to put a training together for others you’ll find videos, templates and resources for your organizing, campaigning and training work. These materials have been developed and refined by organizers...
New media toolkit: National Organizers Institute
NOIEF’s ever-evolving list of useful tools, tricks, and tactics. Learn something new or share your favorites by emailing us a link!
The future of campaigning
Obama’s win showed how important technology and real grassroots ownership will be in future contests — lessons that KevinPM.com hasn’t understood yet. Nick Moraitis’s analysis of Barrack Obama’s online campaign.
Learning from Obama: Lessons for online communicators
A six part series examining aspects of the Obama election campaign, with particular focus on online communications. Barack Obama declared his candidacy in 2007, not in 1991, and his two-year campaign for the White House could rely on the internet to an unprecedented...
Kumu
Kumu is a powerful cloud-based visualization platform for mapping systems and better understanding relationships.
How to not suck online
18 tips, tricks and resources for online marketing, design and advertising campaigns (… and our campaigns too!)
FiredUp Media: organising guide for the youth climate movement
This is an experiment! Let’s work together to build an awesome online organizing guide for the youth climate movement.
How to campaign like Obama
Obama’s 2008 campaign for the US presidency is widely viewed as one of the most effective campaigns ever run. Campaigners around the world are looking to learn from it. Here’s some help to debunking the myths.
Cacophany: Why digital activism isnt helping America
The US is mired in some of the most toxic and unproductive politics in recent memory. The author of this report argues that America’s democracy and pluralism make digital activism less effective at bringing about dramatic change.
Changing advocacy: The movement fragments
Building network capacity is not magic. Powering networks for social action are constructed around seven key enabling attributes. The challenge to grassroots organizers and advocacy communication strategists is to match mobilizing and advocacy efforts with these new...
Change.org
Helps organisers create and promote online petitions
Book burning party (campaign case study)
A great case study of a campaign that effectively mobilised online and offline (in a quick set of slides).
Digital eskimos new do gooder toolkit
Create seriously good campaign websites that help you do good, better.
ActionSprout
Powering Social Campaigns for Good Engage supporters beyond like, comment, and share. ActionSprout connects to the services you already use and love like Salesforce, MailChimp, Salsa, and NationBuilder. When a supporter takes action, their contact information is...
A win! The Herd listen to climate change activists
Some quick and effective online pressure by climate change activists successfully discouraged popular hip hop band The Herd from inadvertently supporting the coal industry. Go Ellie!
10 tactics for turning information into action (remixed)
10 Tactics Remixed curates snapshots of information-activism since 2009, featuring stories, debate and analysis about how groups and individuals are (re)claiming citizenship from the ground up.
Slides from the tCA FoE forums in Sydney Brisbane and Melbourne slides
Our ‘Building the Climate Movement Online’ action research project culminated in a series of workshops. Here are our slides from the workshops.
Smart Chart communication strategy tool
The Interactive Smart Chart is based on the Spitfire Strategies Smart Chart 3.0 – a planning tool that helps nonprofits make smart choices and develop high-impact communications strategies. This online version of the Smart Chart offers an interactive approach to the...