Campaign strategy as a house

Strategy as a House is a basic mud map to help you and your team develop a campaign strategy. The foundation of a robust strategy is an understanding of context and a rigorous understanding of the problem you seek to remedy. Next, you’ll need an analysis of issues that are part of the problem and part of the solution. On this foundation, you can construct a theory of change and an understanding of how power is exercised around this issue, an analysis of decision-makers, allies and influencers. Finally the roof – our tactics. 


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