The Sierra Club Movement Organising Manual 2016

This manual is designed to aid your work as an organiser: building campaigns that enlist grassroots power to achieve outcomes that improve the world. Our objective is to lay out key ideas and practices that, in our experience, result in campaigns that succeed. This includes fundamentals of building relationships, analyzing power, and writing campaign plans. We also dig into some detail on topics such as how to enter a community, enlisting volunteers and cultivating their leadership skills, connecting your campaign to a larger movement, and how to learn from success and failure to improve your skills and campaigns.