Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book’s 100 key steps and tools provide models of motivation, analysis and communication structure.
How to win campaigns: Communications for change
By: Chris Rose
- Publisher: Earthscan, London; Sterling, VA.
- ISBN Number: 1853839620 / 1853839612
- Publish Date: 2014
- Resource Type: Book
- Tags: communication, favourite, strategy