Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book’s 100 key steps and tools provide models of motivation, analysis and communication structure.
![How_to_win_campaigns](https://thechangeagency.org/wp-content/uploads/2014/01/How_to_win_campaigns.gif)
How to win campaigns: Communications for change
By: Chris Rose
- Publisher: Earthscan, London; Sterling, VA.
- ISBN Number: 1853839620 / 1853839612
- Publish Date: 2014
- Resource Type: Book
- Tags: communication, favourite, strategy