While the directed-network campaigning model delegates the management of some important activities to its base, central leadership typically owns certain things like issue framing and storytelling that are critical to campaign success. Rapidly self-propagating protest actions like Occupy Wall Street, for example, have demonstrated that a compelling approach to a shared social pain-point can give a movement a life of its own.
Beyond Command-and-Control Campaigns (NetChange)
- Resource Type: Link
- Tags: community organising, movement building, strategy