James Whelan, Author at The Change Agency

James is co-founder of the Change Agency and director of our Community Organising Fellowship.

Planning star – mapping a campaign concept: Chris Rose

The decision to start a campaign can be driven from any one of five points. A change in who’s involved in an issue, or a new resource becoming available, is just as legitimate in determining that now’s the moment to campaign, as is a study of...

Tags: Chris Rose, strategy

Framing campaigning itself: Chris Rose

A growing number of agencies and consultants are commissioned to design and plan campaigns. As many strategists have pointed out, it’s the ‘starting conditions’ which often determine the fate of a campaign, and perhaps the most fundamental...

Tags: Chris Rose, communication, strategy