The health of teams working on digital strategy, platforms, and tools at nonprofits has long been an indicator of their adoption of or resistance to wider trends around innovation and impact. Over the years, we’ve observed that nonprofits are significantly more effective when their digital team plays a strong leadership role in organizational management and campaigns. We’ve also observed that organizations that structure their digital teams like the web itself—distributing power to create multiple centers of open innovation most organizations—tend to achieve better digital program performance.
Last fall, we asked 80 advocacy-oriented nonprofits about the state of their digital teams and programs today…