The New Bottom Line: Building Alignment and Scale to Confront the Economic Crisis

The New Bottom Line effort was a daring experiment that grew out of a moment of crisis and a shared understanding that organizing in traditional modes as disparate networks would not be enough to win against the banks that had crashed the economy. The four organizing networks that formed NBL came together on their own initiative. They launched campaigns that opened up important space to consider new economic ideas. And they pioneered new ways of working across organizational lines. The New Bottom Line represents a significant innovation for the organizing field, and the NBL model will serve as an important touchstone for the future of organizing and movement-building for economic and racial justice.