U.S. activist-educator Bill Moyer conceived Movement Action Plan (MAP) to explain and explore the stages and advocacy roles evident in successful social movements. The model’s apparent simplicity may hold the key to its appeal and practical application to activists who seek to analyse, plan and enhance their campaigns. This workshop introduces the key components of MAP. The eight stages and four activist roles provide a language and a framework for discussions and analyses. Our MAP workshops also introduce and workshop alternative explanations and theories for factors involved in successful campaigns and movements.