SWOT analysis is a methodological tool designed to help workers and companies optimize performance, maximize potential, manage competition, and minimize risk. SWOT is about making better decisions, both large and small. It can help you determine the efficacy of something as small as introducing a new product or service or something as large as a merger or acquisition. It is a method that, once mastered, can only enhance performance.
An essential guide to SWOT analysis
- Resource Type: Link
- Tags: organisational development, organisational learning