Take the mystery out of campaign strategy 

The Campaign Strategy Guide is the first instalment of the People Power Manual, a resource created for activist educators and facilitators.

Campaign strategy needn’t be mystifying, lonely or stressful. Social movements become more powerful as more people are equipped to analyse their political context, consider paths to change and mindfully plan your tactics.

This Campaign Strategy Guide equips activist educators to facilitate a range of participatory exercises with activists, organisers and citizens. It can also be used as a do-it-yourself guide for campaigners. The Guide incorporates 16 handouts, several workshop schedules and process guides for 24 strategising processes that have been tried and tested by thousands of campaigners.

The Campaign Strategy Guide will be launched during the Organise conference in Sydney on 25 September. Click here to purchase the Guide in hard copy (142 pages on recycled FSC paper) or download in electronic format.

The People Power Manual is an initiative of Pasifika and the Change Agency.


What our reviewers say...

There is an old saying that the harder you work, the luckier you get. But no amount of hard work on a campaign will make up for a bad strategy. Thankfully, developing good strategy and running powerful campaigns isn’t rocket surgery, and this manual is jam-packed full of helpful tips to guide you on your way.

John Hepburn, Executive Director, The Sunrise Project

The first People Power Manual has been put together by two activists who ‘walk their talk’… who have cut their teeth on the coal-face so to speak. It’s rare that people manage to combine cutting edge activist work, activist education work, reflective practice (action and reflection) and writing. Jason and James have managed this combination beautifully, and it has paid dividends in the creation of this high quality manual. I recommend it to any activist, educator, organiser, animator, or community-social practitioner.

Dr Peter Westoby, University of Queensland & Community Praxis Collective

This manual will become a highly useful ‘go to’ resource for anyone involved in training activists or facilitating campaign strategy sessions. It is designed for people of action because it is all about helping you – as an educator and facilitator – get the job done, with process guides, handouts and sample workshop plans. For experienced activist educators and facilitators, it is a chance to refresh your approach and find new tools. For those still developing their craft, it offers a smorgasbord of activities and processes that extend well beyond “chalk and talk” or small group discussions.  There are games and activities to engage head, heart, and mind, and some to get people moving around as well. There are also extensive links to further reading and references, to explore as time allows or need requires.

Anita Tang, Advocacy advisor and campaign coach


Purchase the Campaign Strategy Guide here.


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